Our Philosophies on...


Client Relationships

Serving our clients’ needs is why we are in the Financial Planning profession. The satisfaction of our clients is the only reason we are in business and will be the only reason we will be able to continue to grow.

The essence of our business philosophy is that we are engaged by our clients to work to help them to pursue their goals. For example, we earned various professional licenses necessary to be able to provide a full range of financial products that may be needed to help a client move toward his or her goal.




Since our clients are located in a relatively small geographic area, and they often refer their friends and relatives to do business with us, client confidentiality is of the utmost importance to us. If you ever have a concern about confidentiality, please contact Scott directly so that we can have an open discussion.


Financial Planning


The Financial Planning process we use is an effective and enjoyable way to develop and document your long-term plan toward financial goal achievement. Although it costs less and takes less time than a family may spend on hair care during the year, only select individuals make a commitment to develop a comprehensive financial plan with a professional.

Scott Friberg is not only licensed to provide financial plans for a fee, he is also licensed to provide virtually all of the financial products that are often part of the implementation phase of the financial planning process. By being licensed in (and working with) these products on a daily basis, we maintain first-hand knowledge of how these often complex products work.




When it comes to investing in the stock and bond markets, we believe the two most important words are time and diversity. We only recommend investments for our clients if they understand that we are going to be investing in a diversified portfolio over the long-term.


Life Insurance


Insurance is simply a tool to “buy away risk” of some sort. For instance, life insurance is a tool to provide financially for your family in the event that you die while your income is still needed. Our approach to providing life insurance to our clients is as follows:

  • We assess your need together
  • We educate you as to your alternatives
  • We acquire competitive bids from insurance companies
  • We help you with the application process
  • We remain as the agent for future client service

Most people are not aware of the tax advantages offered by owning their own life insurance policy. We discuss these advantages in the process. We are licensed to be able to obtain all four types of life insurance.


Long-Term Care and Disability Insurance


The likelihood that you will be disabled and/or in need of long-term care is a real risk most of us face. Since long-term care and disability insurance products are very complex and have many “moving parts”, we utilize specialists in these fields of insurance to provide our clients with the appropriate solution.


All investing involves risk including loss of principal. No strategy assures success or protects against loss. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.